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Tide.
Turn to Cold.
How can you get Gen Z to wash in cold water to help the environment? By reminding them that laundry day is uninterrupted "me time".
Not every task has to be a chore.
TV SPOT
PRODUCT REDESIGN
By making eco friendly jar packaging and refilling box packing for Tide pods, Tide is showing their target market they're making the switch to eco-conscious habits too.
No music is "cooler" than smooth jazz.
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